Love ⬅️ Fear

Love Over Fear

This morning I pulled on an old t-shirt from Spiritual Gangster.

Across the front, embroidered in simple letters, it reads:

Love Over Fear.

I’ve owned it for years.

Every time I wear it, I’m reminded that these three words have quietly become the way I’ve tried to live my life.

Not because life has been easy.

Quite the opposite.

People often assume that surviving cancer changes you overnight. The truth is more subtle than that.

Life still brings uncertainty.
There are still moments of doubt.
There are days when fear feels much louder than hope.

But every single day, we have a choice.

To let fear make our decisions.

Or to let love make them.

When I think about SensCaché, I realize this brand was never created because I wanted to sell hats.

It was created because I wanted to hold onto something beautiful.

A feeling.

A place.

A memory.

A summer that deserved to last longer than the holiday itself.

Choosing to start a business after everything I’d lived through wasn’t the obvious decision.

Fear would have told me to stay safe.

Love whispered,

“Create something that makes people feel the way this place makes you feel.”

So I did.

Last night I spent the evening at La Fête du Romantisme here in Bormes-les-Mimosas.

For months I’d been involved behind the scenes.

Thinking about decorations.

Imagining little details.

Helping bring ideas to life.

Watching the village become even more magical than usual.

As the streets filled with music, candles and flowers, I realized something.

This is exactly why I live here. The poetry. The authenticity weaved into every petite ruelle.

Not because it’s beautiful.

Because beauty is created by people who care enough to imagine it.

People who believe experiences matter.

People who choose romance over routine.

Connection over convenience.

Love over fear.

One of our collections is called Bormes to be Wild.

I still love that name.

But last night another thought crossed my mind as a fellow American friend took a photo of me with a band of Americans in Bormes. 

Maybe Bormes has become something else for me.

Maybe it’s…

Bormes to be Myself.

It’s where I stopped trying to become someone else.

Where I learned to slow down.

Where I discovered that success isn’t always measured by bigger cities, bigger companies or bigger titles.

Sometimes success is creating something that feels deeply, unapologetically like you.

That’s probably why I love embroidery so much.

Embroidery lasts.

It isn’t printed on the surface.

It’s stitched into the fabric itself.

Just like memories.

Just like places.

Just like the people who change us.

SensCaché isn’t really about hats.

It’s about stitching little pieces of our lives into something we can carry with us.

And every day, I hope I keep choosing the same three words.

Love Over Fear.

With love, always.

Alexandra

Founder of SensCaché

Choosing love over fear, one summer at a time.